If you want to start the SMS marketing campaign for your company, you have to look at many aspects to select the best SMS marketing company. When you are new, you can make a lot of decisions that are not good for your business. Here are some of the qualities of a good SMS marketing company. This will help you select the right company even when you have less experience in SMS marketing.
Legally allowed for SMS marketing
Some SMS marketing companies are not legally allowed to do marketing campaigns through SMS. These companies can offer cheap services but you will not be able to grow your campaign even if you feel that the campaign was successful.
Can take huge projects
The company should have enough resources and budget to handle large projects like textedly . Your business may be new but there is always a chance of rapid growth. If the company cannot handle the large projects, you will have to hire multiple SMS marketing companies that can put an extra burden on you.
Use the right codes
The companies that are legally allowed to do SMS marketing are allowed to have their shortcodes for SMS marketing. SMS marketing is not a random field because it is regulated by different organisations in different countries. Most of them require the marketing company to use shortcodes instead of the full numbers. You should ensure that the company is using its right codes when sending the SMS to the potential customers.
Offer advanced features
Marketing is completely about collecting the data and interpreting the results. SMS marketing is not different than other types of marketing. The good SMS marketing company should have features in their portal that will allow you to collect the customer response data in a visually appealing form. The best case can be seen by using textedly.com as they have the most advanced features.
Use the right technology
There are a lot of ways of sending in SMS. When the SMS is sent through a regular number, it is mostly not filtered by the spam filter. When the shortcode is used, there is a chance that the spam filter will remove the SMS from the main interface of the mobile. If this happens, no matter how many SMS you will send, all will be filtered and the customers will not see it. The company should be able to use the peer to peer short messaging protocol so all the customers see the message delivered to them.