The Struggle for Survival Part II (1990-1999)

     The following is Louise Merrim's President's Message in the September 1992 newsletter:
     "On September fifteenth at 1 p.m., the Artists Guild Board is holding a vitally important meeting and we urge all of you who are interested in the future of this organization to attend.
     A conversation with Steve L. Brezzo, director of the San Diego Museum of Art has brought to light that there is a strong possibility that our yearly SDMA exhibit will NOT be included on the exhibition schedule, at least not in its present form. We have been challenged to seriously reevaluate the goals of the Artists Guild, rethink our functions, and explore other alternatives to our annual juried show. Please give these matters some serious thought, and attend this all-important meeting."

     The minutes of the September 15, 1992 meeting recorded the following:

Report on Status of Annual Show by Louise Merrim
     "Several weeks ago I met with Steve Brezzo hoping to firm up dates for our All-California show. I was informed, however, that the show had not been scheduled because of the following reasons:
     Steve Brezzo and the Board of Trustees have questioned whether Guild Shows, at least in their present form, are of sufficient quality, relevance, and importance for continuing museum sponsorship... indicating that both the city and the museum had grown to a point where a show of local artists' work was no longer a valid function. I disagreed with this and pointed out the vital necessity for exhibits that enabled San Diegans to see current work being produced by serious California artists, without depending on commercial galleries, and he admitted the validity of this.
     The heart of the problem seems to be that he and the curators are very resistant to presenting any work when they have not been involved in the selection process. He therefore suggested an alternative possibility, an invitational show of several important San Diego artists to be curated by the museum. I expressed the opinion that while this might be a most interesting show it would have little to do with the Guild and would probably be unacceptable to the membership as it denied them the opportunity to exhibit at the museum. There is an open slot on the calendar in July, 1993, which could be ours if we reevaluate our show format and come up with some innovative, exiting, and mutually beneficial ideas for future shows that will incorporate the needs of the museum, the Artists Guild, and the viewing public.
     The Artists Guild met in August to discuss this matter. Some interesting ideas were presented as, no doubt, there will be additional ones today. I have just received a letter signed by both Joe Hibben, president of the Board of Trustees, and Steve Brezzo, which I should like to read to you:"

     "Thank you for attending the Trustee Orientation meeting. It was a pleasure meeting you and we hope the presentations provided helpful and stimulating information to you.
As mentioned, the Museum is reassigning its commitment to the ongoing Artists Guild exhibitions. We believe that we can mutually devise a more effective and meaningful strategy for the future and we look forward to discussing a number of options with you in the weeks ahead.
     We will, of course, expect the Museum to play a key role in the selection of works presented under any circumstances and we are sure that we can devise an appropriate means of curating such potential exhibitions in a reasonable, fair and effective manner….
     As always, we appreciate the Artists Guild's ongoing support of the Museum and we look forward to working with you in the weeks ahead."

     "The purpose of today's meeting is to present these ideas for show alternatives and hear from you, the members, as to which you consider acceptable? exciting? challenging? We understand that the Guild board is responsible for all decision making, but we represent you and want your valuable input. In addition we'd like your opinions today regarding a list of other new functions the Guild might perform, always keeping in mind the need for ongoing revenue to make our existence possible.
     I'd like to read several suggestions for show alternatives and then have additional ideas presented form the floor along with your comments and discussion, and perhaps arrive at some conclusions….
     1. An Invitational show of several important San Diego artists (not necessarily Guild members) curated by the museum.
     2. An Invitational show of members only, each member submitting a group of slides in order to be considered for inclusion by the curators.
     3. A divided show - Open submission, and a few mutually agreed upon featured artists, all curated by the museum.
     4. A theme show (the creative personality?) drawing on Guild talent and curated by the museum.
     5. Any other suggestions?"

"Ideas discussed
     1. The same shows selected by the same curators would end up in a rut and be boring.
     2. A juror or jurors from outside the San Diego area should be selected by the board and approved by the Museum. (This is not only fair to other California artists, but also fair to San      Diego Artists, and avoids the 'old boy' system)
     3. All local curators could cause artists to boycott the All California show.
     4. Possibly a different curator each show and that curator would work with the juror.
     5. The Guild is losing control of its position with the Museum.
     6. The new president is at a disadvantage each year when representing the Guild at the Museum Board Meeting.
     7. There is also very poor publicity for the Guild Shows. This is also controlled by the Museum.
     8. The history of the Museum and the Guild's beginning was brought up and will be followed up by Betty Riis and Louise Merrim and Earl Saunders.

New Directions for the Guild
     1. Networking of artists; exchange of information
     2. Detailed information on current shows, gallery opportunities, and exhibition spaces
     3. Newsletter critiques on current shows
     4. Panel discussions by member artists? gallery owners? curators?
     5. Social activities, including pot-lucks, visits to studios, other opportunities to view other artists' work
     6. Information on new materials
     7. Summaries of important shows around the country"

     (Note: The author attended that meeting and made a suggestion in answer to new directions for the Guild, specifically to address and improve the financial situation and political strength of the organization. Using his prior experience with the Boston Visual Artists Union, he stated: "Why don't we grow to 800 members and allow illustrators to enter the Guild." He felt that by growing in numbers and diversity the organization would be strengthened. The polite reply, which came from one of the board members was: "We can't do that, we are an exclusive club.")

     At the SDMA Trustee meeting later that month Louise spoke up and Joe Hibben, longtime friend of art and artists, enthusiastically announced that all possible support should be accorded the Artists Guild by the Museum. From then on many of the problems were ironed out. The Guild was given the large American wing for our exhibition, included in the "Calendar" an invitation to the Museum members to attend the festive opening; and over 1,100 members and friends showed up. The following years were equally successful.
     On September 26, 1992, Louise Merrim sent this letter to the Guild Board:
     "I am delighted to be able to inform you that YES - we are going to have an Artists Guild All-California Juried Exhibition this spring/summer. Steve Brezzo had informed me that he had gone before the Board after our first talk and expressed our point of view, stressing the need for a broad-spectrum show of current work of California artists, and had secured their approval subject to several contingencies….
     1. The Museum will assume responsibility for the selection of the juror or jurors for the exhibition project. The jury may include: representatives of the Artists Guild, or an outside juror. The Museum will retain the right to appoint jurors in any number or configurations and may choose to create the show internally without representation from the Artists Guild or outside jurors. Response: Apparently the insistence that the show be curated by the Museum has been dropped, and there is an agreement that an outside juror picked by Steve Brezzo would be acceptable. He would ask for the Guild's approval of his choice. I expressed the opinion that a juror from outside San Diego would be best. He saw no problem with this.
     2. The Museum will determine the size and scope of the exhibition and will assign exhibition spaces on an available basis. The Museum will retain the right to present the exhibition outside the confines of the Art Museum at an appropriate site to be determined. Response: I rejected the latter part of this immediately, as he knew I would. He feels that we can negotiate with the Board about this. We must be firm in our insistence that the show be at the Museum. As to size - we'll have to accept his assurance of fair play.
     3. The Museum will retain the right to publish a supporting listing only as financial support of the exhibition permits. No formal commitment will be made to the publishing of a supporting document until such time as the financing of the exhibition is secured and approved in the Museum's annual budget. Response: I'm a bit confused about this. He didn't seem to feel that this represented any kind of problem. We will, of course, need to discuss financing in detail.
     4. The exhibition will be juried from slides and upon request of the juror or jurors through physical review of the works. Response: O.K.
     5. In an exhibition which surveys the submitted work of artists throughout California, the Museum is unable to make a firm commitment in advance regarding the number of Artists Guild members who might be represented in the exhibition. Response: The Board thought we'd object to this, but I assured him that we understand how a juried show works.
     6. As in all of its exhibitions projects, the Museum will attempt to assign a presentation slot on a timely basis but retains the right to alter and adjust the scheduling of this exhibition according o the needs of the institution. Response: For various reasons we need exact dates well in advance. He understands this and does not think there will be a problem.
     It is necessary that I contact Steve within two weeks. He pointed out there is room for negotiation on the important items. (I don't think that we should nit-pick). He stressed that he's not making a commitment to future shows, but agreed that an excellent show this year would create a favorable climate for future discussions. I took this opportunity to request that we be permitted to do some creative publicity on our own, subject to approval, and he agreed.
     It is vital that you get back to me immediately with your reactions and comments. Have I missed something? Do you agree or disagree with my assessment? We've a lot of work ahead but we've achieved our main objective. I'm very pleased and hope that you feel the same!"

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